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SEO Ranking Factors

Site Speed

Slow websites reduce user satisfaction. Google also considers user-generated signals related to site speed, including click-through rate and bounce rate. Faster sites create happy users, we have seen in our internal studies, when the site is getting slow, visitors spend less time there.

Domain Power

It predicts how well a website will rank on search engine result page. It can be evaluating linking root domains and this can be used when ranking strength of a website over time.

Schema mode

It’s a collaborative project by Google, Bing, Yahoo!, Schema markup code helps search engines get a better understanding of specific texts such as addresses, phone numbers. It allows search engines to parse the information on your website so they can serve useful results.

Site Architecture

Your site’s architecture has a significant effect on search engine rankings. There’s no exact site architecture that works for every site. The important thing is to make sure your site is user-friendly. Site architecture affects engagement factors like click-through rate, time on site and bounce rate.

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Benefits of Using SEO

Increased Traffic

As stated, top positions on SERPs receive a majority of clicks and impressions which directly translates to increased traffic for your digital assets. However, what makes SEO unique and an integral part of Digital Marketing is its ability to deliver relevant traffic that matters to your business. The use of creative and informative title tags and meta descriptions, which show up on SERPs helps to improve click-through rate and drives relevant traffic to your brand

Cost Effectiveness

As opposed to paid marketing or outbound marketing, a strategy that involves investing money to ensure that your brand reaches out to people, SEO characteristics are designed to help save money by ensuring that relevant audience finds your brand rather than companies having to reach out to them. The resulting traffic from SEO is more qualified than any other marketing strategies, resulting in more leads and revenue generating opportunities.

Improved Site Structure

Generating traffic to your website is important, but it would only be beneficial if users can quickly find what they are interested. One of the most important aspects of SEO is restructuring the site’s architecture and links to ensure that users are able to navigate and find the services/products easily. A good site architecture results in the enhanced ability of search engine crawlers to find your website as well.

Brand Awareness

Having your website shown on the first page of SERPs results in more traffic and improved brand visibility. Often, searchers perceive the top listed pages to be trustworthy. Over a period of time, searchers start associating certain keywords with your brand, indirectly registering your company in their mind as the go-to source for as and when they need your service. The more your pages rank in top positions, the more visibility your brand registers.

How SEO work?

When a user search for a term on a search engine like Google, bing that results give a series of websites that are suitable to the search query and websites that have a good domain authority (DA). The search engine uses an advanced technique (Algorithm) to gather information on every website. Search engine often changes their algorithms to improve the user experience. This means giving priority to the maximum quality and most relevant pages.