Google Partner. You’ve probably seen that name and badge floating around the internet — but what exactly is a Google Partner?
Google Partner is a company that has demonstrated AdWords skill and expertise and has helped clients grow their customer base and revenue through AdWords campaigns. Agencies that achieve Google Partner status are dedicated to search advertising and continuously exceed Google’s standards to maintain Google Partner status.
If you’re looking for an agency to help with your digital marketing efforts, it’s important to make sure they’re certified by Google. Here are some of the benefits of working with a Google Partner:
Work with a Certified Staff
Working with a Google Partner agency assures that their staff members are experts in creating and managing strong, successful AdWords campaigns. With access to the most up-to-date practices and training, a Google Partner agency will have the skills needed to optimize your campaigns and ensure continuous growth.
Receive the Full Advantage of AdWords Features
Google Partners have extensive knowledge in all of the features of Google AdWords. This level of mastery provides them with the capability to help their clients become more profitable with the use of:
- Expanded text ads
- Progressive demographic targeting
- Integration with physical locations
- Ad extensions
- Sitelink extensions
- Call tracking
- Conversion tracking
- Negative keywords to eliminate wasted spend
Get Help from a Dedicated Google Representative
Getting in touch with someone at Google isn’t always the easiest task. Every Google Partner agency has access to its own Google representative. This means that Google Partner agencies can address and resolve any AdWords-related client issues much faster than non-Google Partner agencies, saving time and money.
Stay Ahead of Competition with Beta Features
Agencies that have earned a Google Partner badge are among the first to have access to Google’s beta features. When Google develops a new feature or application, its partners have access to test these features before it becomes available to the general public, giving you an edge up on any competitors not working with a Google Partner.
Are you ready to make sure your prospective customers will be able to find you as they begin searching online for solutions to their needs?
As a Google Partner agency, Kashi Digital thoroughly understands search engine marketing best practices to help its clients increase traffic to their website. Contact us today to see how online marketing can help your bottom line.